day 1

September 27

12:00 - 1:00 PM

2:00 PM

2:00 - 4:30 PM

6:00 PM

7:00 PM


Arrive at Sunriver Resort

Welcome & Kickoff

Breakout Sessions: Blind Spots - We all have them

Cocktails & Lawn Games

Welcome Dinner 

Keynote Speaker: Sanjay Dholakia, CEO Journey Startup to IPO : Interviewed by Dave Parker, DKParker, Techstars, Seven Peaks

day 2

September 28

7:00 - 8:15 AM

8:15 - 9:00 AM

9:00 - 9:45 AM

9:45 - 10:30 AM

10:45 AM

10:45 - 11:30 AM

11:30 - 12:15 PM

12:15-1:00 PM

1:00 - 2:00 PM

2:30 - 5:30 PM

6:00 PM

7:00 PM



Ross Baird, CEO Village Capital: Innovation Blind Spots

Panel I - Building your Tribe : Engineering the Right Team & BOD

Panel II - The One Metric that Matters... and all the rest


Panel IIIThe Elders: Working w/ Corporates

Panel IV - The Global Responsibility of Tech...  Onus is on us

Panel V - Impact of Startups on the Health of the Economy

Lunch & Networking

Prescribed Play : Golf, Mountain Biking, Horseback Riding

Sunset Cocktails : Hosted by Drew Bledsoe, Doubleback Winery

Bonfire Pacific NW BBQ Dinner 

Keynote Speaker: Molly Carroll, Therapist, Author, Speaker

The Bonfire & Music

day 3

September 29

6-8:15 AM

8:30 AM


9:00 AM




    12:00 PM


Bonfire Workshops Kickoff : Founder's

Your Journey: Startup Lifecycle

Early vs. Growth Stage Tactics (*Expert Guides per Discipline)

Your 1st Sales Team        

Guerrilla Mktg on a Dime  +

Raising (Seed & A)       +

Hiring Your 1st 20        +

                                          Wrap up

Sales Strategies for Growth

Building a Marketing Machine

                                        Raising (B+ & Beyond)

Hiring / Managing Your 1st 100


Speakers and Panelists

Baird, Ross.jpg

Plenary Keynote: Ross baird

Founder/CEO, village capital and author "The Innovation blind spot- why we back the wrong ideas and what to do about it"

Ross developed the Village Capital concept in 2009, and has led the development of programs worldwide. Before launching Village Capital, he worked with First Light Ventures, a seed fund focused on impact investments. Prior to First Light, Ross worked on the development of four education-related start-up ventures: the Indian School Finance Company in Hyderabad, India, the National College Advising Corps in Chapel Hill, North Carolina, and two ventures using technology to promote civic participation. He has a MPhil from the University of Oxford, where he was a Marshall Scholar, and a BA from the University of Virginia, where he was a Truman Scholar and a Jefferson Scholar.


Wednesday Dinner keynote: Sanjay Dholakia

(Former), Chief Marketing Officer, Marketo

Sanjay most recently served as Marketo's CMO for nearly five years, leading the marketing department through its worldwide expansion and IPO, helping to scale the company nearly 10-fold. He joined Marketo through the acquisition of social software company Crowd Factory, where as CEO he was responsible for the strategic direction and vision of the company. Before joining Crowd Factory, Sanjay was CMO at Lithium Technologies, the leading provider of customer community solutions. While at Lithium, he helped triple the company’s run-rate revenue over an 18-month period and position it as the category leader. Prior to joining Lithium, he served as SVP and general manager for SumTotal Systems, helping to scale that business over 20-fold from single-digit revenues to a public company. Dholakia began his career as an advisor at McKinsey & Company and Andersen Consulting. Sanjay holds a bachelor’s degree in economics from the Wharton School at the University of Pennsylvania and an MBA in strategy and marketing from the Kellogg School of Management.


Therapist, Author, Public Speaker

Molly Carroll is a non-fiction writer, artist, educator, and therapist who holds a Masters Degree in Counseling Psychology. She is an expert in her field with over 20 years of experience in education and mental health. Molly wrote and developed the artistic self-help journal Cracking Open which draws on her own professional and personal experience as a therapist, mother, daughter, and living in a small community.  Molly conducts popular workshops with corporations, women and families throughout the West Coast. She is a successful public speaker for teachers, administrators, and physicians and recently delivered workshops/presentations to LinkedIn and Apple leadership teams.  Molly's latest book: "Trust Within" Letting Intuition Lead, will be released in October 2017.


Wednesday, Sept. 27th

Bonfire Kickoff:  Blind Spots... we all have them

Storytellers Theater & Breakout Sessions: All                                                                                                                                                                
As Shared/Read by:
Bonfire Alumni                                                                                                                                  
Facilitated by
: Moe Carrick, CEO Moementum, Inc.  


Dinner : FireSide Chat

Keynote: Personal Journey of an Entrepreneur - Startup through IPO:                                                                                                     Sanjay Dholakia, (Former), Chief Marketing Officer, Marketo Interviewed by: Dave Parker, Seven Peaks Ventures, DKParker, LLC 


Thursday, Sept. 28th

Plenary Session Keynote

Baird's The Innovation Blind Spot: Why we back the wrong ideas and what to do about it.                                                                    Ross Baird, Founder/CEO, Village Capital : Introduced by Ashley Larson, Revolution Growth


Panel: building your tribe : Founder & BOD Dynamics

What are the critical components to ensuring a high functioning BOD?  How do you build a company where people compete to work and you are all aligned?  Culture on your founding team, through to your BOD, early stage to growth stage is imperative... what do you need to know, and avoid to get this recipe right, and when do you need to reflect on your personal "best fit" for the company's long term success?

Panelists: Carmel Galvin, Chief Human Resources Officer, Glassdoor : Adam Boehler, Chief Executive Officer, Landmark Health : Len Jordan, Managing Director, Madrona Ventures : Jill Nelson, Founder & Chief Executive Officer, Ruby Receptionists : Moderated byTony Abena, EIR Deloitte & Operating Partner, Seven Peaks Ventures


Panel: the one metric that matters...and all the rest

If you could measure only one metric to gauge the health of your business, your team - what would it be?   How do you track the key metrics at each stage of your company's growth?  What are VC's looking for in SaaS startup trajectory, B2C traction, revenue, and valuation as your company scales?   What data is critical and where is the noise?  

Panelists: Ben Fletcher, Partner, Accel : Mike Dinsdale, CFO, DoorDash : Dave Blake, CEO, ClientSuccess : Moderated By: Tom Gonser, Founder, Docusign & Partner, Seven Peaks Ventures 


Panel: the elders, landing & selling to corporates leaders

As a startup, landing your first corporate customer is a key milestone.  How do you sell to the Elders of the Industry?  What are they looking for in innovative solutions, business models, integration challenges, operational acumen, and value add?  Should you look to corporates for investment - when, why, and how are they different than classic venture capital?  Once you reach maturity, who are your target corporate buyers - what is the play book for M&A at this stage in our economy? 

Panelists: Shane Wall, Chief Technology Officer, Hewlett Packard : Bob Davis,  Executive Vice President Skype & 365, Microsoft : Nick Pappas, Director, Philips Ventures : Bill Graff, Chief Information Officer, Cerner :  Moderated byRebekah Bastian, Vice President of Product, Zillow


Panel: The global responsibility of tech... the onus is on us

How do we ensure the RISE OF THE REST® a regional effort led by Steve Case and his venture capital firm Revolution, truly is a scalable and sustainable economic trend for our nation?  With dense wealth, talent, and capital concentration in our urban centers, how can tech lead the way for expansion and prosperity in other regions?  It is believed that innovation and entrepreneurship are crucial for long-term economic development and growth.  However, with the rapid deployment of artificial intelligence and machine learning technologies, what does that mean for the human workforce? How will we adapt as technological advances proliferate faster and faster?  How are we, as company builders and investors, morally and socially prepared to lean in to this changing industry dynamic and grow the footprint of success and wealth to new entrepreneurial ecosystems and diverse leaders?

Panelists: Ashley Larson, Partner, Revolution Ventures : Bill Welser, Director, RAND Corporation : Patrick McKenna, HighRidge Global  Moderated By: Dino Vendetti, Managing Partner, Seven Peaks Ventures


Panel: The Impact of startups on the health of the economy

What is the economic impact of high-growth startups?  Kaufmann reported in 2016 that 50% of new job growth is coming from young, growth companies - that's a massive shift from the days of old where large corporates were the economic drivers.  How are regional market dynamics shifting the impact tech is having on the overall economy?  What is the data saying about the outlook for private vs. public market trends in the coming years?  What's around the corner in 2018?

Panelists: Bruce Aust, Vice Chair, NASDAQ : Bill Bryant, DFJ Ventures : Interviewed By:  Jake Moseley, Senior Market Manager, SVB


prescribed play... 

Round of Golf on Meadows Course : Mountain Biking along the Deschutes River : Horseback Ride overlooking the Cascades  ENJOY!!


DINNER : Keynote

Keynote: Intuition & ImpactMolly Carroll, Therapist, Author, Speaker


Friday, Sept. 29th

Bonfire Workshop:  Founder's Workshop

Founder's Workshop Kickoff:  Lifecycle of a Startup                                                                                                      
Presented by: Seven Peaks Ventures
Breakout Session by Discipline:   Early Stage ----> Growth 

SALES:   Expert Guide(s) : Loren Alhadeff, Head of NA Sales, Docusign : Todd Terbeek, Strategic Alliance, Citrix

MARKETING:  Expert Guide(s): Meagen Eisenberg, VP Marketing, Mongo DB : Ryan Metzger, Madrona Venture Group

CAPITAL: Expert Guide(s): Bob Kelly, General Partner, Ignition : Dino Vendetti, General Partner, Seven Peaks Ventures

TALENT: Expert Guide(s): Carmel Galvin, CHRO, Glassdoor : Stephen Thompson, Director HR, Amazon



Play 9 holes of golf at Meadows—one of three of Sunriver's championship courses. Meadows features 18 holes designed by acclaimed architect John Fought, seven of which border the meandering Sunriver. Rentals provided, if needed (please specify during registration).


horseback riding

Enjoy venturing through Central Oregon's natural beauty on horseback. Sunriver Stables is the perfect place to saddle up for adventure, offering one or two hour guided trail rides open to all experience levels.  



Rip through the Deschutes National Forest and ride right along the Deschutes River in an exciting and scenic intermediate mountain bike tour to Benham Falls. Bike and helmet provided, if needed (please specify during registration).